Product design for Parallelo 28, which is a non-profit initiative with the aim of involving companies, tourism service providers, tourists, fishermen and society in general, in the protection of protected natural areas.

«Se buscan héroes» (“In search for heroes”) is the name of the campaign that helps Parallelo 28 to continue working on the conservation of marine biodiversity in northwestern Mexico. The campaign is currently operating in: Islas Marietas National Park, Bahía de Loreto National Park, Bahía de La Paz and Cabo Pulmo.

The outreach materials that I developed for the “Se buscan héroes” campaign included a promotional video for Bahía de la Paz (video above) and printed posters to invite tourists who visit the site to collaborate with the surveillance and conservation efforts at the sites.